The Culprit Behind $111 Billion+ in Lost Revenue: Abandoned Ecommerce Carts
| View Article | www.retailtouchpoints.com Retailers face an average 75.7% cart abandonment rate on their websites, resulting in an estimated $111 billon to $136 billion in lost revenue each year. The drop-offs are driven by a lack of checkout optimization, with the top three reasons for shoppers abandoning their carts being extra costs, such as…
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