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Curated ecommerce news and guides

Content strategies ecommerce brands must adopt for better conversions

Content strategies ecommerce brands must adopt for better conversions

| View Original Post | www.financialexpress.com The biggest mistake a lot of brands make while creating content is they think of it just as a marketing and advertising tool. People don’t buy products, they buy stories. Stories that connect emotionally to the values that they stand for. Stories of aspiration, community, convenience, pride, love and…
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AI-powered personalization: The key to unlocking ecommerce growth

AI-powered personalization: The key to unlocking ecommerce growth

View Original Post –> AI-powered personalization: The key to unlocking ecommerce growth The ecommerce scene has evolved. Every other business is progressing online and trying to scoop some internet-driven profit. While certain enterprise tools can help digital-first businesses, increasing […]

A/B Testing Can Make or Break a Store

A/B Testing Can Make or Break a Store

View Original Post –> A/B Testing Can Make or Break a Store A/B testing an ecommerce page identifies which design, content, or functionality best resonates with shoppers. It’s a crucial component of a store’s long-term success. If you’re looking to increase conversions and reduce spending and risks, A/B testing could be the answer. But testing…
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How To Effectively Perform Keyword Research For Ecommerce

How To Effectively Perform Keyword Research For Ecommerce

View Original Post –> How To Effectively Perform Keyword Research For Ecommerce Keyword Research For Ecommerce 101 Before getting started on ecommerce keyword research, it’s important to understand the various factors that go into choosing the best keywords.

5 Ways to Lower Shopper Hesitations in Ecommerce Customer Journey

5 Ways to Lower Shopper Hesitations in Ecommerce Customer Journey

View Original Post –> 5 Ways to Lower Shopper Hesitations in Ecommerce Customer Journey Recession or not, a lot of businesses are planning for a downturn. As shoppers become more mindful of their spending, ecommerce brands should take advantage of using the right data to implement strategies that lower shopper hesitations, resulting in better engagement,…
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Etsy Sellers Form Guild to Stop ‘Amazonification’ of Ecommerce

Etsy Sellers Form Guild to Stop ‘Amazonification’ of Ecommerce

Click here to view original web page at tech.co Etsy sellers have officially formed a guild in an effort to support online sellers in the face of ecommerce giants like Amazon. It’s no secret that the world of ecommerce is dominated by a certain Seattle-based ecommerce company. Even other ecommerce companies like Shopify have tried…
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