D2C Chocolate Brand Awake Builds eCommerce Sales From in-Store Placements
| View Article | www.pymnts.com While many emerging brands start out direct-to-consumer (D2C), given the lower barrier of entry to the channel, and then use their eCommerce popularity to sell their product to retailers, caffeinated chocolate brand Awake went the other way, using its retail placement to build a following for its D2C business. “Our…
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